This policy explains how Digi Amenity collects, uses, and protects your personal data — including data collected through Meta Lead Ads.
Digi Amenity is a digital marketing agency based in Mumbai, Maharashtra, India. We offer services including Search Engine Optimisation (SEO), Meta Ads, Google Ads, Email Marketing, Web Development, Social Media Marketing, Design & Branding, Excel/VBA Automation, and Product Photography.
For the purposes of applicable data protection laws, Digi Amenity acts as the data controller for personal information collected through our website and advertising campaigns.
Contact details:
Email: contact@digiamenity.com
Phone: +91 82375 04452
Website: digiamenity.com
We may collect the following categories of personal data, depending on how you interact with us:
| Category | Examples | Source |
|---|---|---|
| Identity Data | Full name, business name | Lead forms, contact forms, direct enquiries |
| Contact Data | Email address, phone number, WhatsApp number | Meta Lead Ads, website contact form |
| Business Data | Industry, business goals, ad budget, website URL | Enquiry forms, onboarding questionnaires |
| Usage Data | Pages visited, time on site, clicks, device type | Meta Pixel, Google Analytics, cookies |
| Location Data | City, state, country (approximate) | IP address, Meta Ads targeting |
| Communication Data | Emails sent, WhatsApp messages, call notes | Direct correspondence with our team |
We do not collect sensitive personal data such as health information, financial account numbers, government IDs, or passwords.
We use your personal data only for the specific purposes for which it was collected. We will not reuse data collected for one purpose (e.g. a quote request) for an unrelated purpose (e.g. newsletters) without obtaining fresh consent.
4.1 Meta Lead Ads (Instant Forms)
When you submit a Lead Ad form on Facebook or Instagram, the information you provide (such as your name, email, and phone number) is sent directly to us via Meta's platform. By submitting such a form, you agree to our collection and use of that data as described in this policy.
Each lead form includes a specific description of why your data is being collected. We will only use the data for the purpose stated in that form.
4.2 Meta Pixel
Our website uses the Meta Pixel — a piece of code provided by Meta that collects data about your interactions on our website. This allows us to measure ad effectiveness, build Custom Audiences, create Lookalike Audiences, and optimise ad delivery.
Meta Pixel may set cookies on your browser. You can opt out of Meta's use of your data for advertising purposes by visiting Facebook Ad Preferences.
4.3 Meta Conversions API
We may use Meta's Conversions API to share website events directly from our server to Meta, reducing dependence on browser cookies and helping measure ad performance in a privacy-preserving manner.
If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following legal bases:
| Purpose | Legal Basis |
|---|---|
| Responding to a service enquiry or lead form submission | Legitimate interest / Pre-contractual steps |
| Sending marketing emails or newsletters | Consent (opt-in) |
| Running retargeting or lookalike ad campaigns | Consent (via cookie/ad preference settings) |
| Invoicing and business records | Legal obligation / Legitimate interest |
| Improving our website and services | Legitimate interest |
As the data controller for leads collected via Meta Lead Ads, Digi Amenity is fully responsible for obtaining, managing, and storing consent in line with applicable privacy laws.
We do not sell, rent, or trade your personal data. We may share your data with the following categories of third parties only as necessary to operate our business:
| Third Party | Purpose | Location |
|---|---|---|
| Meta Platforms, Inc. | Lead ads, Pixel, ad campaign delivery | USA |
| Google LLC | Google Ads, Analytics, performance tracking | USA |
| Email marketing platforms | Sending marketing emails with consent | USA / EU |
| CRM software | Managing client leads and follow-ups | Varies |
| Hosting & website platforms | Website operation and form storage | India / USA |
| Legal or regulatory authorities | When required by law or court order | India |
All third-party processors are required to handle your data securely and in compliance with applicable data protection laws.
Our website uses cookies and similar tracking technologies to improve your experience and measure advertising effectiveness:
You can control or disable non-essential cookies through your browser settings. Opting out of advertising cookies will not remove ads — it will make them less relevant to you.
We retain your personal data only for as long as necessary:
When your data is no longer required, it will be securely deleted or anonymised.
Depending on your location, you may have the following rights regarding your personal data:
Request a copy of the data we hold about you.
Ask us to correct inaccurate or incomplete data.
Request erasure of your personal data.
Object to processing based on legitimate interest.
Receive your data in a machine-readable format.
Withdraw consent for marketing at any time.
Ask us to limit how we use your data.
Opt out via Meta or Google ad settings.
To exercise any of these rights, contact us at contact@digiamenity.com. We will respond within 30 days.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction — including secure HTTPS connections, restricted internal access, and use of reputable third-party platforms.
In the unlikely event of a data breach that poses a risk to your rights, we will notify affected individuals and the relevant authority as required by law.
Our services and website are directed at businesses and individuals aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. If you believe a minor has provided us with personal information, please contact us immediately at contact@digiamenity.com.
We review and update this Privacy Policy at least once a year, and whenever there are significant changes to our data practices or applicable laws. The "Last Updated" date at the top reflects the most recent revision.
If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle your data, please reach out to us:
